PM GROUP is an international management company headquartered in Cyprus that specializes in strategy and business development services in iGaming.
PM GROUP comprises an ecosystem of partnerships, investing in and developing the best iGaming companies worldwide.
We manage the development and growth of a diverse range of clients within the iGaming sector, encompassing areas of sports betting, gambling, cybersport, fantasy sports, IT platform solutions, and content production worldwide.
We are looking for a Head of Marketing (Japan&South Korea) to join our team.
Your main responsibilities will be:
- Develop and execute regional marketing strategies tailored to Japan and South Korea;
- Lead multi-channel marketing campaigns, including digital, social media, influencer, affiliate, and offline marketing;
- Oversee user acquisition, engagement, and retention strategies to drive long-term growth;
- Optimize marketing efforts based on performance data, ensuring ROI-driven decision-making;
- Adapt global marketing strategies to align with cultural preferences and player behaviors in Japan and South Korea;
- Conduct market research to identify trends, competitor strategies, and emerging opportunities;
- Ensure brand messaging, promotions, and content resonate with local gaming communities;
- Collaborate with internal teams (product, design, cs, etc.) to ensure alignment on marketing initiatives;
- Establish and maintain relationships with key industry stakeholders, including influencers, streamers, and communities;
- Oversee and manage the regional marketing budget, ensuring cost-effective campaign execution;
- Track KPIs such as player acquisition, retention rates, and engagement metrics, providing regular performance reports;
- Continuously test and optimize strategies to maximize growth and market penetration.
Essential professional experience:
- 5+ years in marketing leadership roles, with a strong background in iGaming;
- Proven experience in Japan and South Korea, with deep market understanding;
- Strong digital marketing expertise, including SEO, PPC, social media, influencer marketing, and CRM;
- Excellent leadership and team management abilities;
- Data-driven mindset with experience in performance marketing;
- Strong negotiation skills and experience managing partnerships;
- Fluency in English;
- Proficiency in Japanese and/or Korean is a strong advantage.
We care about you:
- Vacation: We care about your well-being and offer flexible vacation options tailored to your location.
- Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.
- Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.
- Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.
- Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within PM Group families.
- Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.
- Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.
Taking care of our people is an integral part of
PM Group shared values, ensuring a supportive and positive workplace culture.