EMK Health & Beauty is looking for a highly experienced and results-driven Senior Marketing Manager to lead the overall marketing strategy, performance, and growth of our brands.
This is a key leadership role for someone who combines strategic thinking with strong hands-on execution in digital marketing, performance, and brand development.
Role Overview
The Senior Marketing Manager will be responsible for planning, executing, and optimizing all marketing activities across digital and offline channels, with a strong focus on performance, growth, and brand consistency.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute the overall marketing strategy and annual plan
- Define brand positioning, target audiences, and communication strategy
- Identify growth opportunities and new marketing channels
Campaigns & Product Launches
- Plan and execute:
- product launches
- seasonal campaigns
- promotional activities
- Ensure all campaigns are aligned with brand identity and business goals
Digital Marketing & Performance
- Manage and optimize:
- Meta Ads (Facebook & Instagram)
- Google Ads
- Monitor and improve performance metrics (ROAS, CPA, conversions)
- Allocate and manage marketing budgets effectively
Website & E-commerce (WordPress)
- Oversee website performance, UX, and conversion optimization
- Manage landing pages and user journey
- Ensure smooth operation of the e-shop
SEO & Content Strategy
- Lead SEO strategy (on-page & content)
- Oversee product descriptions, blog content, and landing pages
- Develop keyword strategies to improve search visibility
Content Direction (Social & Video)
- Define and manage the content strategy across:
- TikTok
- Instagram
- other platforms
- Create content calendars and guide content production
- Work closely with the content creator and designer
Data, Analytics & Reporting
- Analyze performance across all channels
- Track key KPIs (traffic, conversions, revenue)
- Provide insights and continuous optimization strategies
Influencers, Partnerships & PR
- Manage influencer collaborations and PR initiatives
- Develop partnerships that increase brand visibility and sales
Events & Brand Activations
- Plan and oversee events, launches, and brand activations
- Ensure strong brand experience and execution
Requirements
- 5+ years of experience in Marketing / Digital Marketing
- Strong ability to develop marketing strategies, create structured plans, and analyze performance data to drive business growth
- Proven track record in performance marketing (Meta Ads & Google Ads)
- Strong experience with e-commerce platforms (WordPress/WooCommerce or similar)
- Solid understanding of SEO and content strategy
- Data-driven mindset with strong analytical skills
- Experience managing campaigns, budgets, and multiple projects
- Strong leadership and communication skills
What We’re Looking For
- A strategic thinker who can also execute
- Someone focused on results, growth, and performance
- Someone who understands modern content, trends, and digital ecosystems
- Someone proactive, organized, and solution-oriented
Bonus
- Experience in skincare / beauty brands
- Experience scaling brands through TikTok and social media
- Familiarity with email marketing and automation
If you are passionate about building brands, driving performance, and making a real impact, we would love to hear from you.
Please send your CV to: elena@thepionears.eu
