We are working closely with a company based in Limassol and we are seeking to recruit a Head of Online Marketing.
On behalf of our client, a leading and rapidly growing Fintech company, we are seeking Head of Online Marketing. This role combines strategic oversight with hands-on execution, overseeing our client’s entire digital ecosystem and managing the planning and delivery of a global paid media strategy across performance-focused channels, including Google Ads, Paid Search, PPC, Paid Social, Display, Programmatic, Retargeting, and SEO.
Benefits
- High and competitive salary package based on experience and qualifications.
- 13th salary and discretionary performance bonuses.
- Career development opportunities within a global and fast-growing organization.
- Structured training and professional development programs.
- Comprehensive medical insurance, including outpatient, inpatient, and dental coverage.
- Team-building events and company-wide social activities.
- Provident fund and savings scheme.
- Birthday, loyalty, and wellness benefits.
- Full relocation support and work permit sponsorship are provided by the company.
Responsibilities
- Develop and lead our client’s end-to-end digital marketing strategy across all paid channels, including Paid Search, Display, Paid Social, Programmatic, SEO, and Retargeting.
- Plan, execute, and optimize high-performing digital campaigns across(but not limited to) Google Ads, Bing, Facebook, Instagram, TikTok, LinkedIn, X , and programmatic platforms.
- Build an integrated lead generation framework, leveraging analytics, audience segmentation, and conversion funnel optimization to drive high-intent acquisition.
- Translate marketing goals into actionable strategies that align with business objectives and growth targets.
- Implement and drive a data-first marketing culture, integrating digital analytics with business intelligence to generate actionable insights.
- Design and manage multi-touch attribution models to accurately measure channel performance and IT teams to evolve reporting frameworks, dashboards, and decision-making tools that inform marketing and business strategy.
- Oversee and collaborate with external media agencies, ensuring strategies are aligned with business goals, campaigns are executed efficiently, and performance targets are achieved.
- Lead the strategy and execution of global digital campaigns, ensuring maximum ROI, lead quality, and scalability.
- Continuously monitor, optimize, and A/B test ad creatives, landing pages, and audience targeting strategies to drive performance improvements.
- Manage and coordinate digital marketing campaigns and cross-functional projects, collaborating with key internal stakeholders — including Business Development, Product/IT, Compliance, Country Managers, and Regional marketing teams.
Requirements
- At least 4 years of experience in digital or performance marketing, with at least 2 years in a strategic role of leading end-to-end digital marketing strategy across all paid channels.
- Proven track record managing data-driven lead generation in financial services and/or FX trading industries.
- Advanced understanding of multi-channel attribution, funnel analytics, and media mix modeling.
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Tag Manager, and data visualization tools (e.g., Power BI).
- Demonstrated experience managing large media budgets with measurable ROI and consistent pipeline contribution.
- Analytical, growth-oriented mindset with a passion for turning complex data into business strategy.
- Excellent collaboration, leadership, and communication skills, with the ability to influence cross-functional teams.
Note: Thank you for taking the time to apply. We will carefully review your CV and assess your fit for the role. Due to the high volume of applications, only candidates shortlisted for the next stage will be contacted. We truly appreciate your interest, and we encourage you to follow our page to stay updated on future opportunities that may align with your profile.
