Position: Digital Marketing Executive
Location: Limassol
About the Company
On behalf of our client, a rapidly growing international financial technology company, we are seeking a Digital Marketing Executive to join their marketing team. The company operates across multiple global markets, delivering online financial services through innovative technology and customer-focused solutions. With a strong emphasis on performance, analytics, and continuous improvement, they are looking for a data-driven marketing professional who can help drive growth and optimize digital acquisition efforts.
Key Responsibilities
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta, and other digital acquisition channels.
- Launch, monitor, and scale campaigns across different regions and target audiences.
- Conduct keyword research, audience analysis, and competitor benchmarking to identify growth opportunities.
- Develop and test ad creatives, messaging, and campaign structures to improve performance.
- Ensure all advertising activities comply with platform policies and relevant industry regulations.
- Configure and maintain tracking infrastructure using Google Tag Manager and Google Analytics.
- Implement and manage conversion tracking, events, custom triggers, and attribution models.
- Utilize user behavior analytics tools such as Smartlook, Hotjar, or similar platforms to identify opportunities for improving website performance and user experience.
- Monitor campaign effectiveness and marketing funnel performance from acquisition through conversion.
- Create and maintain tracking frameworks, naming conventions, and reporting structures.
- Collaborate with sales, operations, and technology teams to improve lead quality and customer acquisition processes.
- Analyze campaign performance, identify bottlenecks, and recommend optimization strategies.
- Support landing page improvement initiatives aimed at increasing conversion rates and user engagement.
- Prepare regular performance reports with actionable insights and recommendations.
- Leverage AI-powered tools to support research, campaign planning, content variations, and performance analysis while maintaining strategic oversight.
Requirements
- 3–5 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.
- Strong hands-on experience with:
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Ads
- Smartlook, Hotjar, or similar analytics tools
- Solid understanding of conversion tracking, attribution models, and UTM structures.
- Experience analyzing campaign performance and translating data into actionable recommendations.
- Understanding of conversion rate optimization (CRO) principles and customer acquisition funnels.
- Strong analytical and problem-solving skills.
- Ability to work independently and manage multiple priorities.
- Excellent command of English, both written and verbal.
Preferred Experience
- Experience marketing financial, fintech, investment, trading, or regulated online products.
- Exposure to international markets, particularly within Europe, the UK, or the Middle East.
- Experience working with CRM platforms such as HubSpot, Salesforce, Zoho, or similar systems.
- Experience collaborating with developers, designers, and content teams to optimize digital journeys and landing pages.
Nice to Have
- Basic HTML/CSS knowledge.
- Experience with Looker Studio, SQL, or advanced reporting tools.
- Familiarity with Cloudflare or web security configurations.
- Experience with Bing Ads, TikTok Ads, or additional paid media platforms.
- Hands-on experience with A/B testing across advertisements, landing pages, and marketing funnels.
What’s on Offer
- Competitive salary package based on experience and qualifications.
· Hybrid (2 days remote) – Fully Remote for candidates abroad.
- Professional development and learning opportunities.
- Collaborative international environment.
- Medical insurance.
- Paid annual leave.
- Additional employee benefits and wellbeing initiatives.
Apply now, and let's get in touch, or send your CV to marinos@lavoro.com.cy
D.E. Lavoro Agency Ltd is a leading Business Consultancy founded in 1999 in Limassol, Cyprus. We offer comprehensive professional administration services in immigration, migration, legal, Labor, and recruitment.
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We wish to thank all applicants for their interest; however, due to the high volume of applications, we will only be able to respond to candidates who are shortlisted. We appreciate your understanding. All CVs will be handled with the utmost confidentiality.
Find us online:
- LinkedIn: https://bit.ly/3QPlRK7
