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About Us
PULSE Market Research
About
PULSE Market Research is a research and consulting firm that empowers organisations with actionable insights, transforming data into focused strategies for innovation, brand performance, and customer experience. With over two decades of experience, PULSE supports decision-making through rigorous qualitative and quantitative research, helping clients in Cyprus and abroad grow with confidence.
Main services
- Market assessment and landscape analysis
- Market segmentation and target group profiling
- Brand performance evaluation and communication effectiveness tracking
- Concept development and concept testing for new ideas and offerings
- Brand and communication strategy development support
- Customer experience (CX) research and voice-of-customer measurement
- Mystery shopping and service standards assessment
- Online research via proprietary panel (MyOpinion)
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