Company / Client Overview
On behalf of our client, a leading and well-established organization operating within the FMCG sector in Cyprus, we are seeking an experienced Marketing Manager to lead and drive the strategic development of a well-known portfolio of beverage brands.
This is a senior leadership opportunity for a commercially minded marketing professional who combines strategic vision with hands-on execution. The successful candidate will play a pivotal role in shaping brand growth, leading high-impact marketing initiatives, and collaborating with both local and international stakeholders to strengthen market presence and business performance.
Key Responsibilities
Strategic Marketing & Planning
• Develop and lead the annual and long-term marketing strategy for the beverage portfolio
• Create and oversee the implementation of integrated marketing plans across traditional, digital, and experiential channels
• Identify market trends, consumer insights, competitive opportunities, and category growth drivers
• Ensure alignment between marketing initiatives, commercial objectives, and business priorities
• Drive innovation and continuous improvement within the category
Brand & Portfolio Management
• Lead the development and execution of brand strategies to strengthen market positioning and brand equity
• Ensure consistency of brand messaging and execution across all consumer touchpoints
• Monitor brand performance, market share, campaign effectiveness, and return on investment
• Identify opportunities for portfolio development, optimization, and innovation
• Maintain strong brand standards and execution excellence across all channels
Budget & Performance Management
• Manage and control the annual marketing budget for the category
• Monitor marketing investments and ensure efficient allocation of resources
• Evaluate campaign performance and recommend optimization strategies
• Deliver performance reports and insights to senior management
Commercial & Cross-Functional Collaboration
• Collaborate closely with Sales, Supply Chain, and Operations teams to ensure successful execution of marketing initiatives
• Support promotional activities, trade marketing programs, and key commercial projects
• Conduct regular market visits to evaluate execution standards and identify growth opportunities
• Contribute to the development of channel-specific strategies and customer engagement initiatives
International Stakeholder Management
• Act as the primary contact for international brand owners and strategic partners
• Coordinate and host partner visits, business reviews, and planning meetings
• Present brand performance, strategic initiatives, and future plans at local and international meetings
• Ensure effective communication and alignment with global brand objectives
Team Leadership & Development
• Lead, mentor, and develop members of the marketing team
• Set clear objectives, monitor performance, and support professional growth
• Foster a culture of accountability, collaboration, creativity, and continuous improvement
• Promote best practices in brand management and marketing excellence
Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 5–7 years of experience in marketing, brand management, or category management
• Proven track record of managing brands and delivering successful marketing campaigns
• Previous experience within FMCG, consumer goods, beverages, or a related industry will be considered a strong advantage
• Experience leading teams, coaching employees, or managing direct reports will be considered an advantage
• Strong strategic thinking combined with excellent execution capabilities
• Excellent communication, presentation, and stakeholder management skills
• Fluent knowledge of Greek and English, both written and spoken
• Strong analytical and commercial acumen
• Ability to work effectively in a fast-paced and dynamic environment
• High level of organization, attention to detail, and accountability
• Creative, proactive, and results-driven mindset
What the Company Offers
• Competitive remuneration package based on qualifications and experience
• Performance-based incentives and bonus opportunities
• Opportunity to work with internationally recognized brands
• Dynamic and collaborative working environment
• Professional development and career growth opportunities
• Exposure to strategic projects and international partnerships
• Supportive leadership culture focused on innovation and continuous improvement
Last but not least, at DART Recruitment 🎯 we are by your side every step of the way, offering support, guidance and complete confidentiality throughout your career journey.
