On behalf of our client, a regulated company we are looking to recruit a hands-on Digital Marketing Generalist to support brand development and customer acquisition across multiple marketing channels.
The role focuses on growing organic and owned channels through content, campaigns, referrals and reviews, while making effective use of AI tools to improve productivity, automate workflows and support scalable marketing operations.
Benefits
- Fully remote working arrangement.
- Gross monthly salary of €2,500–€3,000, depending on experience and qualifications.
- Performance-based KPI bonus.
Resposnibiltiies
Multi-Channel Marketing
- Plan and execute campaigns across SEO, content, social media, email/CRM, paid channels where permitted, communities and partnerships.
- Manage the content calendar, covering market commentary, educational materials, product launches and platform updates.
- Develop and manage lifecycle email campaigns and in-platform communications to support onboarding, activation, retention and reactivation.
- Increase customer reviews and referrals through platforms such as Trustpilot and other relevant organic channels.
AI-Driven Marketing Operations
- Use AI tools daily to produce marketing copy, creative assets, videos, translations and landing page variations efficiently.
- Develop reusable AI workflows and prompts for content creation, reporting and localisation.
- Automate reporting and campaign-related tasks to improve efficiency and scale marketing activities without increasing headcount.
Marketing Compliance
- Ensure all marketing materials comply with applicable regulatory requirements, including risk warnings, balanced claims and restrictions on misleading performance or bonus-related messaging.
- Submit relevant materials to the Compliance team for approval and maintain records of approvals.
- Ensure marketing activities target only approved jurisdictions and identify traffic originating from restricted regions.
Affiliate and Partnership Support
- Prepare marketing materials, banners, landing pages and tracking links to support affiliate marketing activities and Introducing Broker (IB) partners.
- Assist with localised campaigns targeting priority markets, including Latin America (LATAM).
Analytics and Optimisation
- Monitor the customer funnel from website visits through registration, KYC approval, First-Time Deposit (FTD) and retention.
- Prepare weekly performance reports covering marketing channels, Customer Acquisition Cost (CAC), conversion rates and content performance.
- Conduct A/B testing on landing pages, onboarding processes and marketing communications.
Requirements
- Minimum 2–3 years of marketing experience within the Forex or CFD brokerage industry.
- Previous experience at a regulated broker licensed by FSC Mauritius or a stricter regulatory authority, such as FCA, CySEC, ASIC, FSCA or DFSA. Experience exclusively with offshore or unregulated brokers does not meet this requirement
- Demonstrable daily use of AI tools in marketing activities, supported by practical examples of workflows developed
- Hands-on execution experience across at least three marketing channels, selected from SEO, content, social media, email/CRM, paid marketing and affiliate marketing. Strategy or management experience alone is insufficient
- Working knowledge of financial promotion requirements, including risk warnings, prohibited claims and restrictions on bonus-related communications
- Strong written English and excellent attention to detail.
- Familiarity with marketing analytics tools such as GA4 or equivalent, including the ability to interpret funnel performance data.
- Self-motivated and proactive approach, with the ability to work independently and manage responsibilities within a lean team
Desirable Requirements
- Spanish or Portuguese language skills, particularly for markets in Latin America.
- Experience with MT5 brokers and trader-focused content, including market analysis and platform guides.
- Familiarity with brokerage CRM systems and marketing automation tools, such as FXBO, HubSpot or Customer.io.
- Basic graphic design and video editing skills using tools such as Canva, Figma, CapCut or similar.
- Experience supporting affiliate or Introducing Broker (IB) marketing activities.
- Previous experience in a start-up environment or with a newly launched brokerage business.
Note: Thank you for taking the time to apply. We will carefully review your CV and assess your fit for the role. Due to the high volume of applications, only candidates shortlisted for the next stage will be contacted. We truly appreciate your interest, and we encourage you to follow our page to stay updated on future opportunities that may align with your profile.
